Ray Martinez – SEO Expert!

Raymond is a modern-day forager for business owners, entrepreneurs, small business owners, and institutions. He has the right skill to work on all the elements that drive the client’s attention towards your business, symphony to the modern world’s ears, SEO! 

 

Getting to know Ray

He was born in a family where life was not cherries and roses, son to a federal officer, living in Queens, New York City. Growing up, Raymond witnessed people around him struggle to succeed and grow; hence hard work and determination are embedded in him.

He worked as a Party Promoter to get through college and acquired a Bachelor of Arts in Advertising and Public Relations from The City College of New York. Later he graduated from The New School, receiving his Master’s Degree in Media Management.    

He has certifications in Google Analytics, Advance SEO: Search Factors, Advanced SEO: Developing SEO-Friendly Website, and Conversion Funnel Mastery.

 

Ray’s Digital Marketing Work Experience

Initially, Raymond started his career and his studies, interning with the illustrious PR teams of Rogers & Cowan and Interscope Records. 

His years in marketing and his inclination to keep reinventing himself intrigued him towards Digital Marketing, and he started working as Digital Marketing Specialist as a freelancer in 2014.

Soon he was working for BrightHaus as SEO Account Manager, organizing, camping, and analyzing traffic using Raven tools and making monthly reports. He was implementing SEO strategies for Link Building and Competitive Backlink Analysis.

After eighteen months, he headed for a more incredible opportunity to work at California Western School of Law as a Digital Marketing Strategist. Ray educated faculty and staff on best practices for digital marketing, project management, social media, CRM management and, accessibility.     

He trained the staff to utilize several social media platforms like Twitter, Facebook, and LinkedIn to drive traffic and meet all Business Goals.

In 2018, he joined San Diego Dentistry Studio as Digital Marketing Director. He strategized, implemented, and completed rebranding for the dentistry studio by using multi-channel marketing plans in this capacity. This plan included the use of SEO, SEM, Email, and Social channels. He also started as an SEO Instructor for small business owners at San Diego Writer’s Ink during this timeframe.

He utilized his WordPress, PHP, HTML, JSON, CSS, and Schema skills to drive qualified traffic to the dentistry office’s site. 

Currently acting as Associate Director of SEO at Archer Education, Ray oversees Search Engine Optimization, Technical SEO, Web Development, Site Architecture, UX, and other digital marketing areas. 

He has garnered millions of impressions, developed increased engagement, and drove conversion-oriented results for his clients.

 

SEO Experience at a Glance

 

• Marketing Assistant – Tammany Hall Club (Sept 2011 – Aug 2012)
• Marketing/Sales Manager – Teddy Nissan (Oct 2012 – Jan 2014)
• Internet Consultant – iMatrix (Dec 2014 – Mar 2015)
• SEO Account Manager – BrightHaus (Mar 2015 – Jul 2016)
• Digital Marketing Strategist – California Western School of Law (Aug 2016 – Mar 2018)
• Digital Marketing Director – San Diego Dentistry Studio (Nov 2018 – May 2019)
• Instructor – San Diego Writer Ink (Since June 2018)
• Associate Director SEO – Circa Interactive (June 2019 – June 2021)
• Associate Director of SEO – Archer Education (Since June 2021)

Small Business SEO Help

Raymond acts as an Associate Director of SEO for Circa Interactive, a higher education marketing company.  He uses his SEO industry knowledge to help small and local businesses grow their audience and equip them with all the tools needed in this digital era.

He comes from a family where hard work and determination were values that derived as an acting force. He witnessed people grow their business from scratch; hence he values the process, and with Small Business SEO Help, he makes the process easier and effective for small business owners.

The company provides the services of on-page SEO audit, Technical SEO Audit, Backlink Profile Analysis, Content Strategy, Blog Audit, Google My Business, and Local SEO.

Accolades and Mentions

Raymond and his work with various institutions and educational sectors have graced him with an editorial mention for the projects. The projects earned mentions in the following publications:

• US News
• The Daily Mail
• The LA Times
• Washington Post
• Scrubs Magazine 

Unwinding with Music

When Raymond, aka Ray, isn’t working, he unwinds with music; he loves to produce and listen to Electronic music, hip hop, and rap. Ray produces some fantastic beats for an SEO expert and jams with his friends in his free time.