Online visitors are the most important thing for e-stores. While global brands use various techniques to promote themselves worldwide, businesses that operate locally should aim to dominate their local counterparts.
And one of the best ways to take over the native market is local SEO.
In this article, we will thoroughly explain how to dominate local SEO and how it helps you attract native customers.
Let’s start exploring brilliant optimization techniques to earn your business rankings in the local map pack on Google search engine page results.
Local SEO services are done in two parts: off-page SEO and on-page SEO. Below, we will discuss how to do on-page optimization to dominate your local market.
Content plays a key role in the ranking of your website. Utilizing geo-targeted content that is also engaging can boost your local search engine rankings instantly. If you are short of ideas on creating such content, consider using case studies, complementary local services, and customer success stories.
Optimizing key areas of your website can do a whole lot of good for your local rankings. Page content, page headers, URLs, page content, and internal links are the elements that you can’t leave un-optimized.
If you sell sports items, then you would want to dominate all the other sports brands in and around your neighborhood. To do so, you must utilize long-tail keywords joined with the name of your area. This will enable people in your zone to find your services easily.
You can use Google’s Keyword Planner to find such keywords.
If you operate in multiple locations, then you should tell clients about all your locations. The best way to do that is by setting up a separate page for each franchise.
Write about the latest news and trends in your industry and post them on your blog regularly. This will increase your website’s search engine likeability and bring more traffic.
These are the tips to enhance off-page optimization of your brand:
This is the major requirement for any business. As we all know, Google dominates online searches by several miles. About 88% of all online queries are made on Google. Seriously, you can’t ignore something as big as Google.
To make the most of it, you should start by creating a Google My Business profile. Here’s how to do it:
Adding your business to local listings is another cool way to boost sales. The more listings you do, the more growth opportunities will arise for your brand. Again, make sure that the details you provide are consistent across all platforms.
Here are some major places for you to list your business:
According to a study, 77% of online consumers read reviews before making a purchase. Having reviews helps the shoppers quickly decide whether they want to buy from you or not. Besides, they help you build a solid reputation in the online community.
You can add a review page to your website, or join a platform like Yelp for people to leave opinions on your brand. To get positive feedback, ask happy customers to write a few lines about their experience with you.
For better local SEO, use local and long-tail keywords in your page descriptions and blog posts. Use relevant tags and include your town name or a famous place near you to attract customers.
Remember that using keyword-rich and concise content is the key to success.
A backlink directs users from other websites to yours. The more backlinks you use, the more traffic will land on your website.
These are the top ways to increase backlinks:
Voice search is a rapidly growing trend among online shoppers. According to a study, voice shopping revenue will hit $40 billion by 2022.
How do you tap into this industry?
Find relevant voice search phrases using Answer The Public. Once you have the phrases, add them into your content to rank high on voice search.
So this was some necessary information on how to dominate local SEO. Start following these tips today to outshine your rivals. And if you need more guidance, please feel free to contact us.