Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. -Moz

Guide: How to Dominate Local SEO


Online visitors are the most important thing for e-stores. While global brands use various techniques to promote themselves worldwide, businesses that operate locally should aim to dominate their local counterparts.

And one of the best ways to take over the native market is local SEO.

In this article, we will thoroughly explain how to dominate local SEO and how it helps you attract native customers.

Let’s start exploring this brilliant optimization technique.

 

What is local SEO?

Local SEO is a practice to reach out to local clients. It enables Google’s search algorithms to take your location into account when showing results against local keywords.

If you own a business and want to target only native audience, then local search engine optimization is the apt solution.  You know why? Because 46% of all Google searches are local!

In simple terms, 46% of people who search for brands online expect Google to show local results.

To fulfill its clients’ demands, Google has developed local search algorithms. These algorithms continuously monitor optimization strategies of different brands and pick the ones with the best local SEO techniques.

 

What is the difference between traditional SEO and local SEO?

Local SEO vs SEO Infographic

Traditional SEO focuses on dominating national and international searches. However, local SEO only connects you with the native audience or a specific location.

Both the methods use several similar tools and tacks such as high-quality content, backlinks, etc. But making local SEO work is far different than that of traditional SEO.

Let’s explore how to improve your brand’s ranking for local queries.

 

 

Steps to Dominating Local Search Engine Optimization

Local SEO is done in two parts: off-page SEO and on-page SEO. Below, we will discuss how to do on-page optimization to dominate your local market.

 

On-Page Search Engine Optimization Tips

Craft Compelling Content

Content plays a key role in the ranking of your website. Utilizing geo-targeted content that is also engaging can boost your local search engine rankings instantly. If you are short of ideas on creating such content, consider using case studies, complementary local services, and customer success stories.

 

Optimize Key Elements of Your Website

Optimizing key areas of your website can do a whole lot of good for your local rankings. Page content, page headers, URLs, page content, and internal links are the elements that you can’t leave un-optimized.

 

Utilize long-tail keywords

If you sell sports items, then you would want to dominate all the other sports brands in and around your neighborhood. To do so, you must utilize long-tail keywords joined with the name of your area. This will enable people in your zone to find your services easily.

You can use Google’s Keyword Planner to find such keywords.

 

Set up location pages

If you operate in multiple locations, then you should tell clients about all your locations. The best way to do that is by setting up a separate page for each franchise.

 

Update Your Blog Regularly

Write about the latest news and trends in your industry and post them on your blog regularly. This will increase your website’s search engine likeability and bring more traffic.

 

Off-Page SEO Tips to Dominate the Local Market

These are the tips to enhance off-page optimization of your brand:

 

Add your brand to Google My Business

This is the major requirement for any business. As we all know, Google dominates online searches by several miles. About 88% of all online queries are made on Google. Seriously, you can’t ignore something as big as Google.

To make the most of it, you should start by creating a Google My Business profile. Here’s how to do it:

  • Visit Google My Business and add your brand’s name, address, and phone number to it.
  • Make sure the information you provide is the same as the one on your brand’s website and other platforms. This creates consistency which is essential to improve search engine likeability.
  • Add high-quality pictures of your store/restaurant/workplace for user engagement.
  • Carefully choose the relevant business categories (you can choose up to 5)

Get Into Local Listings

Adding your business to local listings is another cool way to boost sales. The more listings you do, the more growth opportunities will arise for your brand. Again, make sure that the details you provide are consistent across all platforms.

Here are some major places for you to list your business:

Don’t Forget About Customer Reviews

According to a study, 77% of online consumers read reviews before making a purchase. Having reviews helps the shoppers quickly decide whether they want to buy from you or not. Besides, they help you build a solid reputation in the online community.

You can add a review page to your website, or join a platform like Yelp for people to leave opinions on your brand. To get positive feedback, ask your happy customers to write a few lines about their experience with you.

 

Use Local and Long-Tail Keywords

For better local SEO, use local and long-tail keywords in your page descriptions and blog posts. Use relevant tags and include your town name or a famous place near you to attract customers.

Remember that using keyword-rich and concise content is the key to success.

 

Build Local/Authoritative Backlinks

A backlink directs users from other websites to yours. The more backlinks you use, the more traffic will land on your website.

These are the top ways to increase backlinks:

  • Publish articles in your local newspapers
  • Swap backlinks with brands offering similar products/services like yours
  • Use guest posting

Use Voice Search Optimization

Voice search is a rapidly growing trend among online shoppers. According to a study, voice shopping revenue will hit $40 billion by 2022.

How do you tap into this industry?

Find relevant voice search phrases using Answer The Public tool. Once you have the phrases, add them into your content to rank high on voice search.

 

Local SEO Guide Wrap Up

So this was some necessary information on how to dominate local SEO. Start following these tips today to outshine your rivals. And if you need more guidance, please feel free to contact us.

 

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