8 Simple DIY SEO Tips for Small Business Owners

Search engine optimization (SEO) is a long-term process that helps your website rank higher in the search results. The earlier you start on your optimization efforts, the faster you’ll receive organic, targeted keywords from potential customers and clients.

While you’ll want to hire a professional at some point to handle all of your optimizations, there are simple DIY SEO tips for small businesses that can help you build a strong foundation for your website.

Easy DIY SEO for Small Business

Small, integral steps can be taken to begin your own DIY SEO strategy and gain more traffic from Google.


Add Your Site to Google My Business

First off, Google My Business is free and allows you to take control of what users see when they search for your business on Google. For example, when a person searches for your business or your business is displayed, you’ll have control of your:

  • Business description
  • Open and closing times
  • Contact details
  • Address information
  • Link to websites

Secondly, you’ll also be able to list your site on Google Maps and enjoy ranking for local search results, which are much easier to rank for as a small business.


Add Your Site to Leading Citation and Review Sites

Next, citation and review sites are still important, although some sites are more important than others. You can gain targeted traffic from these sites and trust. A few of the leading sites you should add your business to are:

  • bbb.org
  • indeed.com
  • linkedin.com
  • mantra.com
  • superpages.com
  • yellowpages.com
  • yelp.com

There are also industry-related sites that you’ll need to research and add your business to. Moz has a lot of great citations sources (grouped by industry) to consider.


Use Google Search Console

Google Search Console is free and allows you to add your entire site to the platform. An integral part of technical SEO, the console will provide you with insight on:

  • Performance
  • Coverage
  • Enhancements
  • Much more

Consequently, coverage is important because it tells you about the errors found on your site during a Google crawl. Correcting these errors helps maximize your site’s indexed pages and can be used to improve user experience.


DIY SEO by Optimizing Your Site for Keywords

DIY SEO relies heavily on on-page optimization. You control the on-page factors that impact your site’s rankings. The keywords you choose should be naturally placed inside of your content in:

  • Title tags
  • Meta descriptions
  • Alt tags
  • Headers
  • Throughout your content

Guessing what keywords people are looking for is putting your entire SEO strategy at risk. Instead, you should use tools to help you find keywords your target demographic is already searching for.

A few tools to help you find your keywords are:

You’ll also find a lot of paid tools that can help you optimize your site for specific keywords and even track your rankings over time.


Optimize for Mobile

Approximately 81% of mobile users search for a product or service online. Google’s mobile-first index also makes heavy use of voice search. Your site, if it’s using WordPress, Shopify or another platform, should be easy to optimize for mobile if it’s not optimized already.

Responsive themes will work on any screen size, allowing your visitors easy access to your site on their smartphones or tablets.

We recommend that you perform a mobile-friendly test .

Enter in your URL and test it to see what changes Google recommends for your site. The test will provide a screenshot of how the page looks on mobile and any issues with page loading.


Make Use of Internal Links

Internal links are one of the easiest DIY SEO practices to follow. The key is to add links on your pages and content back to other pages on your site. For example, let’s assume that you own a car repair business.

You can link up your main service page to subpages for:

  • Oil changes
  • Tire rotation
  • Tune-up


When you write blogs or add new pages, they can be interlinked to other pages on your site. Strong interlinking allows you to:

  • Point Google bot to more pages
  • Spread link value around your site
  • Reduce bounce rate

Try and make internal links have a hierarchy and a purpose. Yoast has a complete guide on internal linking that’s worth reading through.


Setup Google Analytics

Google Analytics is a must-have. Yes, you’ll be able to track your traffic to your site, but Analytics provides a wealth of information that’s useful for SEO. You can improve SEO performance in numerous ways using Analytics:

  • View pages that have high bounce rates and make changes to improve these rates
  • Track SEO performance to see how your efforts are paying off
  • Use annotations to show issues and changes
  • Find keyword opportunities by tracking internal site search queries
  • Find pages that convert the best and can have their SEO improved

Annotations can also be used to mark when you’ve started new phases of your SEO strategy. When used properly, Analytics can provide you with information you can use to further optimize your DIY SEO for small business.


Speed Up Your Site

Making a good first impression only happens once. When your site is slow, users will exit the site before it loads or won’t go to multiple pages on a site. One study found over 50% of users will leave a site if it doesn’t load in three seconds or less. Speed is also a factor for mobile searches.

Focusing on user experience can lead to more sales and higher search rankings.


You’ll have a lot of opportunities to optimize your site speed:

  • Use a content delivery network (CDN)
  • Install a caching plugin or use a server caching system
  • Run PageSpeed Insights and follow all recommendations

As you’re able to lower the load time of your site, you’ll notice that Google will crawl more pages and your users will stay on the site longer.

In conclusion, while DIY SEO for small business owners is possible, it’s also time-consuming. You’ll need to keep on top of the industry and work on off-page SEO – something we didn’t cover. Over time, it’s often better to bring on a dedicated team to work on your search engine optimization so that you can focus on growing your business.


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