Technical SEO

Small Business Technical SEO Services

At SmallBusinessSEOHelp.com, a solid foundation is the key to sustainable growth. We offer comprehensive technical SEO services specifically designed for small businesses.

Our Approach to Technical SEO

At SmallBusinessSEOHelp.com, we believe in a results-driven approach to technical SEO. We understand that technical SEO is not just about ticking off items on a checklist—it’s about making strategic improvements that impact your website’s performance and your business’s bottom line.

 

Here’s how we do it:

Prioritizing High-Impact Fixes: Not all technical issues are created equal. Some fixes will have a much more significant impact on your site’s performance and visibility than others. We use our expertise to identify and prioritize these high-impact fixes, ensuring you get the most bang for your buck.

  • Customized Strategy: Every website is unique, and so are its technical SEO needs. We don’t believe in a one-size-fits-all approach. Instead, we take the time to understand your website, business, and goals and tailor our technical SEO strategy accordingly.
  • Ongoing Optimization: Technical SEO isn’t a set-it-and-forget-it task. It requires ongoing monitoring and optimization to keep up with changes in search engine algorithms, web technologies, and user behavior. We provide ongoing technical SEO services to ensure your website continues to perform at its best.
  • Clear Communication: We believe in keeping our clients in the loop. We’ll explain what we’re doing and why in clear, jargon-free language. And we’ll provide regular reports so you can see the impact of our work.

With our strategic, results-focused approach to technical SEO, we don’t just fix problems—we create growth opportunities.

Building a Strong SEO Foundation

Technical SEO is the backbone of your website’s visibility. It ensures that search engines can crawl and index your website efficiently. Our team of experts will conduct a thorough technical SEO audit, identifying and fixing any issues hindering your site’s performance.

Sitemap Creation and Optimization

A well-structured sitemap makes it easier for search engines to find and index your pages. We will create and optimize your sitemap, ensuring that all your important pages are included and easily discoverable.

Redirect Mapping for a Seamless User Experience

Broken links and improperly configured redirects can harm your SEO and frustrate visitors. Our team will map and implement the correct redirects, ensuring a smooth and seamless user experience.

Code Cleanup for Optimal Performance

Unnecessary or messy code can slow down your site and negatively impact your SEO. Our experts will clean up your site’s code, improving its speed, responsiveness, and search engine visibility.

Supporting Website Migrations and New Builds

Whether migrating your website to a new platform or building a new site from scratch, our team ensures your SEO is smooth. We’ll handle the technical aspects of the transition, minimizing disruptions and maintaining your search engine rankings.

Case Study: Optimizing Technical SEO For A Local Recording Studio

Background

A famous local recording studio in Miami, Florida, struggled to achieve online visibility. Despite offering high-quality services, the studio’s online presence could have been performing better due to numerous technical SEO issues hampering its visibility on search engines.

Problem

An initial audit of the client’s website revealed several technical SEO problems. First, the site had canonicalization issues, leading to multiple versions of the site being indexed by search engines. Second, there were many broken or redirected internal links that needed rectification. Third, the website metadata needed to be updated, and the service pages needed comprehensive content. Additionally, the XML sitemap had bloated with blank pages, affecting the crawlability of the site. Finally, the website was found to be relying heavily on outdated, spammy SEO tactics, which needed to be addressed immediately.

Solution

The first step towards rectification was fixing the canonical issue. The conflicting plugins on WordPress were identified and resolved, which stopped the creation of multiple versions of the site. Next, all the broken and redirected internal links were updated to improve site navigation and usability.

The metadata for the site was also refreshed to be more relevant and accurate, and the service pages were expanded to include more valuable and engaging content. This made the pages more informative and improved the site’s visibility for relevant search terms.

The bloated XML sitemap was streamlined by removing blank pages, significantly improving the site’s crawlability. Finally, the spammy SEO tactics were identified and replaced with ethical, effective SEO strategies that abide by the current best practices.

Results

After implementing these technical SEO solutions, the client substantially improved its online presence and visibility.

  • The number of clicks from Google doubled, showing a significant increase in the website’s visibility on the search engine.
  • The studio appeared in 90% more searches than before, demonstrating an improved online presence.
  • The website now features over 3,000 daily searches, indicating improved online visibility.
  • Year-over-year, there was an 11% increase in organic traffic, suggesting that more users were finding and clicking on the website through search engines.
  • When comparing a six-month period to the previous period, there was a 33% increase in organic users, further underscoring the effectiveness of the SEO enhancements.
  • Additionally, 1,200+ new keyword rankings were added, showing the website’s improved relevance and visibility for various search terms.

Conclusion

The case of this local recording studio demonstrates the power of a well-executed technical SEO strategy. By addressing fundamental technical issues and improving the website’s relevance and usability, the studio drastically improved its online visibility and user engagement. This case study serves as a potent reminder of the vital role that technical SEO plays in improving a website’s performance and visibility.

 

The Benefits of Technical SEO

With over 12 years of SEO experience, we’ve seen the transformative power of technical SEO firsthand. Here are some of the key benefits:

  • Improved Site Performance: Technical SEO optimizes your site’s speed and responsiveness, providing a smoother and more enjoyable user experience. This can lead to increased engagement, lower bounce rates, and higher conversion rates.
  • Enhanced Visibility: Technical SEO increases your site’s visibility by ensuring that search engines can efficiently crawl and index your site. This can lead to higher rankings in search results and more organic traffic.
  • Increased Credibility and Trust: A well-optimized, fast, and secure website signals credibility to users and search engines. This can enhance your brand’s reputation and increase trust among your audience.
  • Competitive Advantage: Many businesses overlook technical SEO, focusing only on content and backlinks. By investing in technical SEO, you can gain an edge over your competitors.
  • Future-Proofing Your Website: Technical SEO makes your website compatible with current and future search engine algorithms. This means your site will be better prepared for any changes in the SEO landscape.
  • Leveraging 12 Years of SEO Experience: With over a decade of experience in the SEO industry, we have the knowledge and skills to navigate the complexities of technical SEO. We’ve stayed ahead of the curve through every twist and turn of the ever-evolving SEO landscape, and we bring this wealth of experience to every project.

Remember, technical SEO isn’t just a one-time task—it’s an ongoing process that requires regular audits and adjustments. With our extensive experience and commitment to staying up-to-date with the latest SEO trends and best practices, we’re here to ensure your website continues to perform at its best, now and in the future.

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