Are you a business owner looking for a unique way to advertise your brand? Do you want to reach a wider audience with your products and services? Are your clients often complaining that they can’t find the exact location of your establishment? Do you want to add your business on Google Maps?
If yes, then you’re in luck because this post reveals an effective solution to drive your business forward. In the business community, we’ll guide you through a step by step process to add your business on Google Maps.
You might be surprised to read this but Google Maps is a handy way to advertise a brand. Besides, it’s cost-efficient and simple to operate. All you need to do to capitalize on this tool is to add your business to Google Maps.
If you don’t know how to do it, don’t worry because we’ve got you covered. Below, we have explained all the necessary details to help you add your brand to this amazing tool
Here’s how to add an address to this tool. Whether you are using a desktop device or smartphone, the procedure will be the same.
Your journey to adding your brand to GM starts by visiting Google My Business. Once you have opened this tool, click on Get on Google, and enter your brand’s name and location in the search bar.
In this step, you will select Add Your Business and provide relevant details. You will be asked several questions in this section and each of them must be answered precisely. Remember that providing accurate details is extremely important as it helps Google to aptly classify and display your brand.
Adding a USPS-approved address or the one used by your local postal service is extremely important to get discovered on Google maps. This includes your state, city, zip code, town name, house number/office number, and more. If you make even the slightest mistake in your address information while adding it to Google Maps, your brand’s ranking on the platform will instantly go down.
Another thing to remember is that your address must always be displayed along with your brand’s name. If it’s hidden for some reason, go to Google My Business settings and check the box which states ‘would you like your address information to be displayed’?
Remember that the amount of data you provide to Google determines your rankings. So make sure you are giving it as much data as possible to rank high (of course, not the personal information of your customers).
Your next challenge is to select the right category to add your business to Google Maps. Choosing a category that best describes your brand is highly important. This is because the first thing Google’s algorithms see to classify a business is its chosen category.
If you own a fashion brand, then choose a category that’s relevant to the fashion industry. Fortunately, Google has a variety of categories and keywords for each market. To find the right match, just type the relevant category in the search box and pick the best fit for your business.
Specifying the service area is different from entering the address. In address, you just provide details of your brand’s location while specifying the serving area means you have to state the zones in which your business serves. This could include nearby cities or towns or simply the radius of your serving area in kilometers/miles.
Additionally, you should also mention whether you serve customers at your physical location. If you are an online company or only serve through phone, then it’s important to tell your target audience about it. This will save them the inconvenience of turning up at your store to avail your services.
Done with all the previous steps? Now it’s time to get your brand verified. This is the last step of the process and involves a waiting period of 1-2 weeks. When I was trying to add my place to Google Maps, it took me two weeks.
During this period, Google analyzes all the provided details to ensure they are accurate. This also includes the address you enter into the tool. At that address, Google mails a postcard to confirm whether your brand is located at the given location. Sometimes, Google verifies ownership via phone call which is the fastest mode of verification.
So if you are lucky enough to receive a call, pick it up right away because it doesn’t happen often.
After adding your place on Google Maps, move your focus to its optimization. This is because, without optimization, it’s impossible to get new leads.
Below are some common techniques that businesses use to get discovered on Google Maps:
Another handy practice to improve your search result likeability!
Having an introduction that is fully optimized and features all the necessary details of your brand is an effective way to generate leads.
An ideal introduction typically comprises information about the products and services you offer, the unique features of your brand, and the relevant keywords. You can also add links to your website or social media profiles to raise brand awareness.
If you offer multiple products or services, then use bullet points to add clarity. Using short paragraphs instead of stuffing the whole info into one giant paragraph will also engage readers.
The key is to craft compelling optimized content that is also pleasant to the eye. I used the same techniques when I was trying to add my place to Google Maps and they instantly took my brand to the next level.
So this was the essential information to help you add your business to Google Maps followed by some useful optimization tips. If you have any questions or want to discover more on the subject, please feel free to reach out.
Think smart and add your brand to Google Maps because it’s worth it